Our Team

The staff at the Hotel Association of Canada are an accomplished group of professionals who execute the Strategic Plan with knowledge and expertise.

Susie Grynol

President (Currently on Maternity Leave)

sgrynol@hotelassociation.ca | ext.105

Susie Grynol is an accomplished association executive with over 15 years of experience in managing complex industry issues and delivering successful political outcomes.


Susie graduated in 2005 from the University of Ottawa with a degree in Politics and History and went on to achieve a Professional Designation in Association Management in 2010.


In 2005, Susie launched her career in the association sector as a Coordinator of Government Relations at the National Association of Consulting Engineering Companies. There she quickly rose through the ranks to become Vice President where she had responsibility for advocacy,  communications, membership, conference management, board governance, and public relations.


In 2013, Susie was recruited as Vice President of Federal Government Relations at the Retail Council of Canada where she served as head of the Ottawa office and lead spokesperson in Ottawa on federal issues. Here, Susie worked with Canada’s largest retail companies bringing legislative and policy solutions to some of the industry’s most complex international trade and labour portfolios.


Susie has received multiple awards of recognition for both academic and professional performance. In 2010, she was named Valedictorian of her Certified Association Executive Program, she has won national awards for her work on advocacy issue campaigns, two Programs of the Year awards from the Canadian Society of Association Executives and was honoured with the Chairman’s Award for Exceptional Contribution to the Consulting Engineering Industry in 2014.


An avid volunteer, Susie served for 8 years on the Board of the Canadian Society of Association Executives National Chapter, as elected President in 2014. Susie is on the Board of the of the Government Relations Institute of Canada, Tourism HR Canada, the Algonquin College Bachelor of Hospitality and Tourism (BHTM) Program Advisory Committee (PAC), and the University of Guelph Hospitality, Food & Tourism Management Policy Advisory Board.


Susie joined the Hotel Association of Canada as President in the fall of 2016 with a mandate to bolster the Association’s profile, streamline its advocacy objectives and build winning strategies.

Alison Evans

Interim President

aevans@hotelassociation.ca | ext.105

Alison Evans is a seasoned executive with almost 25 years of public, private and not-for-profit leadership experience. Her passion is creating synergy between an organization’s vision and the stakeholders, customers, and public who are essential to its success.


For the last decade, Alison has been an instrumental contributor to senior management teams, most recently as a Vice-President on the Executive at CHEO, the pediatric health centre of Canada’s capital. There she led a 22-person team and portfolio that included communications, advocacy, innovation programs, media relations, health education, audiovisual production, the 500+ person volunteer program and information services.


As Director of Corporate Public Affairs for Egg Farmers of Canada, Alison championed the Canadian egg industry and the beloved Get Cracking brand. Through advocacy, public and stakeholder relations and cutting-edge campaigns, her teams ensured public trust in Canadian producers remained high in the face of international trade negotiations and other pressures on the industry.


Prior to joining EFC, Alison worked for more than a decade on behalf of Canada’s universities, promoting the value of higher education and the benefits of university research. At both Universities Canada and the Federation for Humanities and Social Sciences, she advocated for the value of all disciplines and investments in an era of increased targeting and competition for funding.


Earlier in her career, she worked in the high technology sector, gaining valuable experience as a marketer and corporate brand manager, working with some of North America’s largest agencies and designing co-marketing and partnership programs.


Alison is a proud graduate of the University of Guelph and is committed to lifelong learning, having completed many courses, diplomas, certificates—most recent of which was the Niagara Institute’s Leadership Development program. Outside of work she spends time with her two sons, playing sports or coaching, volunteering and travelling.

Brian Mitchell


bmitchell@hotelassociation.ca | 613.265.6300 (direct)

Brian Mitchell has served as virtual Chief Financial Officer of the Hotel Association of Canada since 2017.  Brian has been a Chartered Professional Accountant since 1987 and has spent over twenty years working in senior management and financial roles.  Prior to opening his own financial management advisory practice, he served as Executive Director of TFO Canada, a business-oriented international development non-government organization.


Prior to his work in the non-profit sector, he worked as a senior financial and international marketing executive of a publicly listed high-growth software firm with operations in five countries. Brian also has considerable international experience including a post-graduate degree from the London School of Economics, management of overseas subsidiaries, and extensive international development work and travel in Africa, Asia, Latin America and the Caribbean.

Alana Baker

Director, Government Relations

abaker@hotelassociation.ca | ext.102

Alana Baker joined the Hotel Association of Canada as Director of Government Relations in the spring of 2017 to further develop its growing advocacy portfolio, advancing the interests of the Association’s members with federal, provincial and municipal governments.


An award-winning government relations, public relations and communications professional, Alana Baker has over 12 years of experience and a proven track record of executing high impact advocacy and public relations campaigns.


As a consultant, Alana has provided public affairs advice to clients throughout North America. In 2010, Alana was selected by Manhattan-based publication PR News as one of the top “15-to-Watch”, in recognition of her outstanding contributions to the public relations field.

Andrea Myers

Director, Programs and Membership

amyers@hotelassociation.ca | ext.108

Andrea Myers is the Director of Programs and Membership and is responsible for supporting the development of increased member value.  With over 18 years of progressive not-for-profit experience, Andrea Myers brings a wealth of knowledge in the areas of member relations, program development and delivery, corporate communications, and sustainability issues.


Her most recent role as a senior communications advisor with Public Safety Canada provided her with the opportunity to contribute to national public awareness campaigns.


Andrea also holds the Certified Association Executive designation and is an active committee volunteer with the Canadian Society of Association Executives.

Gary Graham

Manager, Program Operations

ggraham@hotelassociation.ca | ext.107

As the Manager of Programs and Operations for the Hotel Association of Canada, Gary Graham oversees and works extensively on all facets of the Green Key Global program since joining in 2013, driving significant growth of the world’s leading sustainability program for hotel and meeting spaces.


Prior to beginning his career in the sustainable lodging industry, Gary was a consultant for both the public and private sectors, including working for the National Research Council of Canada’s Industrial Research Assistance Program and Employment and Social Development Canada. He also worked for several years growing and promoting sustainable green building practices with the Canada Green Building Council.


Gary is an alumnus of the University of Ottawa with a Bachelor of Arts in Communications and Organisational Theory. He is a certified Sustainability Project Manager and has achieved ISO 14001:2004 Environmental Management Systems Lead Auditor status.


He currently serves as a member of the Global Sustainable Tourism Council’s Market Access Committee.

Elizabeth Smith

Digital Communications and Member Relations Specialist

esmith@hotelassociation.ca | ext.103

Elizabeth Smith is an accomplished public relations and brand experience specialist with 8 years of professional experience in strategic communications for top-tier Canadian associations. Elizabeth joined HAC in the fall of 2017 to bolster digital communications and ensure the industry is represented with a strong and engaged voice, with a focus on strengthening member communications and building a strong external brand for the association.


Most recently, Elizabeth served as the Manager of Communications at Fertilizer Canada – a national industry association – where she led a comprehensive corporate rebranding effort and overhauled the organization’s communications and marketing activities.


Elizabeth holds a Bachelor of Arts from the University of Ottawa and a diploma specializing in public relations from Algonquin College. During her time as a student, Elizabeth led a fundraising campaign that raised over $10,000 for the International Charity for Africa, a charitable organization that delivers community-level poverty alleviation support through small enterprise economic development.

Linda Crouch

Executive Assistant and Secretary to the Board

lcrouch@hotelassociation.ca | ext.101

As HAC’s Executive Assistant to the President and Secretary to the Board of Directors, Linda Crouch provides personalized administrative assistance and logistical support for multiple projects, meetings, and conferences, and works closely with HAC’s executive leadership to ensure policies, systems, and process are working effectively to support the implementation of the strategic plan.


Linda brings more than 25 years’ of administration experience in both the public and private sectors.


Prior to joining HAC in 2011, Linda served as the Administrative Clerk at the City of Ottawa, the Office Manager and Administrative Assistant at Tracon Consultants Ltd., and as the Customer Service Clerk with the Ministry of Consumer and Commercial Relations.

Beth Moore